TY  - BOOK
AU  - Birt,Ian
TI  - Marketing and promoting your business: products & services 
SN  - 1741033950
AV  - HF5415 B577M
PY  - 2005///
CY  - [Australia]
PB  - Pearson/Prentice Hall
KW  - MARKETING
KW  - SALES PROMOTION
KW  - ADVERTISING
N1  - Includes index
ER  -