Lagae, Wim <br/><br/>
Sports sponsorship and marketing communications :  a European perspective / 
Wim Lagae 
 - Harlow :  Financial Times Prentice Hall,  c2005 
 - 248 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273687069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS--MARKETING<br/>SPORTS SPONSORSHIP<br/>COMMUNICATION IN MARKETING<br/>SPORTS--ECONOMIC ASPECTS
<br/><br/><label>LC Class. No.: </label>GV716  / L332S