TY  - BOOK
AU  - Lagae,Wim
TI  - Sports sponsorship and marketing communications: a European perspective 
SN  - 0273687069
AV  - GV716 L332S
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - SPORTS
KW  - MARKETING
KW  - SPORTS SPONSORSHIP
KW  - COMMUNICATION IN MARKETING
KW  - ECONOMIC ASPECTS
N1  - Includes bibliographical references and index
ER  -