Kotler, Philip. Marketing management / Philip Kotler, Kevin Lane Keller - 12th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 672 p. : col. ill. Includes bibliographical references and indexes ISBN: 013196853X Subjects--Topical Terms: MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / K674M 2006