Basic marketing research : using Microsoft Excel data analysis /
Alvin C. Burns, Ronald F. Bush
- International ed.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, [c2005]
- 506 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0131293303
MARKETING RESEARCH MICROSOFT EXCEL (COMPUTER FILE)