TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Basic marketing research: using Microsoft Excel data analysis SN - 0131293303 AV - HF5415.2 B876B 2005 PY - 2005///] CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - MARKETING RESEARCH KW - MICROSOFT EXCEL (COMPUTER FILE) N1 - Includes bibliographical references and index ER -