Churchill, Gilbert A., Jr. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci - 9th ed. , international student ed. - Australia : Thomson/South-Western, c2005 - 697 p. : ill. (some col.) Includes bibliographical references and indexes ISBN: 0324225091 Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 / C487M 2005