TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Iacobucci,Dawn
TI  - Marketing research: methodological foundations 
SN  - 0324225091
AV  - HF5415.2 C487M 2005
PY  - 2005///
CY  - Australia
PB  - Thomson/South-Western
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and indexes
ER  -