McDaniel, Carl Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 8th ed. , international student ed. - Australia : Thomson/South-Western, c2006 - 736 p. : col. ill., col. maps Includes bibliographical references and index ISBN: 0324323808 Subjects--Topical Terms: MarketingMarketing--Management LC Class. No.: HF 5415 / M322I 2006