TY  - BOOK
AU  - McDaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 0324323808
AV  - HF 5415 M322I 2006
PY  - 2006///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -