Drummond, Graeme <br/><br/>
Introduction to marketing concepts / 
Graeme Drummond, John Ensor 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2005 
 - 283 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750659955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / D785I