TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
TI  - Introduction to marketing concepts
SN  - 0750659955
AV  - HF5415 D785I
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -