TY  - BOOK
AU  - Sayre,Shay
TI  - Campaign planner for integrated brand communications
SN  - 0324321473
AV  - HF5823 S297C 2005
PY  - 2005///
CY  - Australia
PB  - Thomson/South-Western
KW  - ADVERTISING CAMPAIGNS
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING
ER  -