Schuster, Camille P. The rise of consumer power : adopting the right marketing communication strategies / Schuster, Camille P. - Singapore : Pearson/Prentice Hall, 2004 - 132 p. : ill. Includes bibliographical references and indexes ISBN: 013067043X Subjects--Topical Terms: COMMUNICATION IN MARKETINGCUSTOMER RELATIONS LC Class. No.: HF5415.123 / S387R