TY  - BOOK
AU  - Schuster,Camille P.
TI  - The rise of consumer power: adopting the right marketing communication strategies 
SN  - 013067043X
AV  - HF5415.123 S387R
PY  - 2004///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - CUSTOMER RELATIONS
N1  - Includes bibliographical references and indexes
ER  -