Keh, Hean Tat <br/><br/>
Strategic Asian marketing :  an essential guide for managers / 
Hean Tat Keh, Jeongwen Chiang 
 - Singapore :  Pearson/Prentice Hall,  2004 
 - 269 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>981244565X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--ASIA
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K43S