Wirtz, Jochen <br/><br/>
Services marketing in asia :  a case book / 
Jochen Wirtz, Christopher Lovelock 
 - Singapore :  Pearson/Prentice Hall,  2005 
 - 454 p. :  ill., maps 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9812449434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING--CASE STUDIES--ASIA
<br/><br/><label>LC Class. No.: </label>HD9987 .A2  / W577S