TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher
TI  - Services marketing in asia: a case book 
SN  - 9812449434
AV  - HD9987 .A2 W577S
PY  - 2005///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - SERVICE INDUSTRIES
KW  - ASIA
KW  - MARKETING
KW  - CASE STUDIES
N1  - Includes bibliographical references
ER  -