TY  - BOOK
AU  - Lovelock,Christopher
TI  - Services marketing in Asia: managing people, technology, and strategy 
SN  - 0131275372
AV  - HD9987 .A2 S478 2005
PY  - 2005///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - SERVICE INDUSTRIES
KW  - ASIA
KW  - MARKETING
KW  - PROFESSIONS
N1  - Includes bibliographical references and indexes
ER  -