Festivals and tourism :  markeing, managment and evaluation / 
edited by Philip Long, Mike Robinson 
 - Sunderland :  Business Education,  2004 
 - 218 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1901888347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FESTIVALS--MANAGEMENT<br/>FESTIVALS--PLANNING<br/>FESTIVALS--MARKETING<br/>TOURISM<br/>HERITAGE TOURISM<br/>SPECIAL EVENTS--MARKETING<br/>SPECIAL EVENTS--PLANNING<br/>SPECIAL EVENTS--MARKETING
<br/><br/><label>LC Class. No.: </label>GT3935  / F477