TY  - BOOK
AU  - Long,Philip
AU  - Robinson,Mike
TI  - Festivals and tourism: markeing, managment and evaluation 
SN  - 1901888347
AV  - GT3935 F477
PY  - 2004///
CY  - Sunderland
PB  - Business Education
KW  - FESTIVALS
KW  - MANAGEMENT
KW  - PLANNING
KW  - MARKETING
KW  - TOURISM
KW  - HERITAGE TOURISM
KW  - SPECIAL EVENTS
N1  - Includes bibliographical references and index
ER  -