TY  - BOOK
AU  - Upshaw,Lynn B.
TI  - Building brand identity: a strategy for success in a hostile marketplace 
T2  - New directions in business
SN  - 047104220X
AV  - HD69 .B7 U673B
PY  - 1995///
CY  - New York, N.Y.
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
N1  - Series statement from jacket; Includes bibliographical references and index
ER  -