Brown, Stephen <br/><br/>
Wizard! :  Harry Potter's brand magic / 
Stephen Brown 
 - London :  Cyan,  2005 
 - 191 p. 
 - Great brand stories .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>1904879306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>POTTER, HARRY (FICTITIOUS CHARACTER)<br/>CHARACTER MERCHANDISING<br/>BRAND NAME PRODUCTS--MARKETING<br/>ADVERTISING--BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / B768W