TY  - BOOK
AU  - Brown,Stephen
TI  - Wizard!: Harry Potter's brand magic 
T2  - Great brand stories
SN  - 1904879306
AV  - HD69 .B7 B768W
PY  - 2005///
CY  - London
PB  - Cyan
KW  - POTTER, HARRY (FICTITIOUS CHARACTER)
KW  - CHARACTER MERCHANDISING
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - ADVERTISING
N1  - Includes bibliographical references
ER  -