Service quality and the customer satisfaction chain in the Thai retail banking industry /
by Piti Tantakasem
- [Bangkok] : Graduate School, Bangkok Univ., 2006
- 107 leaves : ill.
Thesis (Ph.D.)--Bangkok University, 2006
Includes bibliographical references
BANGKOK UNIVERSITY--DISSERTATIONS
BANKS AND BANKING--CUSTOMER SERVICES--RESEARCH CONSUMER SATISFACTION--RESEARCH