McQuail, Denis <br/><br/>
McQuail's mass communication theory / 
 Mass communication theory 
Denis McQuail 
 - 5th ed. 
 - London :  Sage,  2005 
 - 616 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>1412903726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P90  / M326M 2005