Stiff, Dan <br/><br/>
Sell the brand first :  how to sell your brand and create lasting customer loyalty / 
Dan Stiff 
 - New York, N.Y. :  McGraw-Hill,  c2006 
 - 262 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071470425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING<br/>CUSTOMER RELATIONS<br/>CONSUMER SATISFACTION<br/>CUSTOMER LOYALTY<br/>BRAND NAME PRODUCTS--SOCIAL ASPECTS
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / S743S