Altstiel, Tom <br/><br/>
Advertising strategy :  creative tactics from the outside/in / 
Tom Altstiel, Jean Grow 
 - Thousand Oaks, Calif. :  Sage,  c2006 
 - 389 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1412917964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / A477A