TY  - BOOK
AU  - Altstiel,Tom
AU  - Grow,Jean
TI  - Advertising strategy: creative tactics from the outside/in 
SN  - 1412917964
AV  - HF5823 A477A
PY  - 2006///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -