TY  - BOOK
AU  - Percy,Larry
AU  - Elliott,Richard
TI  - Strategic advertising management
SN  - 9780199274895
AV  - HF5438.5 P472S 2005
PY  - 2005///
CY  - Oxford
PB  - Oxford Univ. Press
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -