Cravens, David W. Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden - 7th ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2002 - 685 p. : ill. - The Irwin/McGraw-Hill series in marketing . Includes bibliographical references and indexes ISBN: 0071123253 Subjects--Topical Terms: MARKETING--CASE STUDIES LC Class. No.: HF5415 / C728S 2002