TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071123253
AV  - HF5415 C728S 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - MARKETING
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -