Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition /
Consumer behavior and marketing strategy
J. Paul Peter, Jerry C. Olson ; prepared by Jerry C. Olson
- Boston, Mass. : Irwin McGraw-Hill, c1999
- 397 p.
007303536X
CONSUMER BEHAVIOR--HANDBOOKS, MANUALS, ETC. MARKETING--HANDBOOKS, MANUALS, ETC.