TY - BOOK AU - Olson,Jerry C. AU - Peter,J.Paul AU - Olson,Jerry C.. TI - Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition SN - 007303536X AV - HF5415.3 O476I PY - 1999/// CY - Boston, Mass. PB - Irwin McGraw-Hill KW - CONSUMER BEHAVIOR KW - HANDBOOKS, MANUALS, ETC KW - MARKETING ER -