Test bank to accompany consumer behavior and marketing strategy, fifth edition /
Consumer behavior and marketing strategy, fifth edition
J. Paul Peter, Jerry C. Olson ; prepared by Thomas K. Pritchett, Betty M. Pritchett
- Boston, Mass. : Irwin McGraw-Hill, c1999
- 291 p.
0073035378
CONSUMER BEHAVIOR--HANDBOOKS, MANUALS, ETC. MARKETING--HANDBOOKS, MANUALS, ETC.