Peter, J. Paul Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 5th ed. , international ed. - Boston, Mass. : Irwin McGraw-Hill, 1999 - 545 p. : ill. (some col.) - The Irwin/McGraw-Hill series in marketing . Includes bibliographical references and indexes ISBN: 007116703X Subjects--Topical Terms: COMSUMER BEHAVIORMARKETING LC Class. No.: HF5415.3 / P473C 1999