TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry Corrie
TI  - Consumer behavior and marketing strategy
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 007116703X
AV  - HF5415.3 P473C 1999
PY  - 1999///
CY  - Boston, Mass.
PB  - Irwin McGraw-Hill
KW  - COMSUMER BEHAVIOR
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -