Peter, J. Paul Marketing Management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. , international ed. - Boston, Mass. : Irwin McGraw-Hill, 2001 - 876 p. : ill., maps - Irwin series in marketing Marketing and advertising series . Includes bibliographical references and indexes ISBN: 007118130X Subjects--Topical Terms: MARKETING--MANAGEMENTMARKETING--MANAGEMENT--CASE STUDIES LC Class. No.: HF5415.13 / P473M 2001