TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing Management: knowledge and skills 
T2  - Irwin series in marketing
SN  - 007118130X
AV  - HF5415.13 P473M 2001
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -