TY  - BOOK
AU  - Gamble, Paul R.
TI  - Up close & personal?: customer relationship marketing @ work 
SN  - 0749438312
AV  - HF5415.55 U624 2003
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - RELATIONSHIP MARKETING
KW  - CUSTOMER RELATIONS
N1  - Includes bibliographical references and index
ER  -