TY  - BOOK
AU  - Arvidsson,Adam
TI  - Brands: meaning and value in media culture 
SN  - 9780415347167
AV  - HD69 .B7 A784B
PY  - 2006///
CY  - London
PB  - Routledge
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
KW  - INTERNET MARKETING
N1  - Includes bibliographical references and index
ER  -