TY  - BOOK
AU  - Quelch,John A.
AU  - Laidler-Kylander,Nathalie
TI  - The new global brands: managing non-government organizations in the 21st century 
SN  - 032432023X
AV  - JZ4841 Q442N
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western
KW  - NON-GOVERNMENTAL ORGANIZATIONS
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - BUSINESS NAMES
N1  - Includes bibliographical references
ER  -