TY - BOOK AU - Arden,Paul TI - Whatever you think, think the opposite SN - 9780141025711 AV - HF 5386 A723W PY - 2006/// CY - London PB - Penguin KW - SUCCESS IN BUSINESS KW - CREATIVE THINKING KW - DECISION MAKING N1 - Title from cover and spine; Think the opposite is printed backwards on cover ER -