TY  - BOOK
AU  - Darby,Mark
TI  - Alliance brand: fulfilling the promise of partnering 
SN  - 9780470032183
AV  - HD69 .S8 D372A
PY  - 2006///
CY  - Chichester
PB  - Wiley
KW  - STRATEGIC ALLIANCES (BUSINESS)
N1  - Includes bibliographical references and index
ER  -