TY  - BOOK
AU  - Kelley,Larry D.
AU  - Jugenheimer,Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 0765613107
AV  - HF5826.5 K444A
PY  - 2004///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - ADVERTISING MEDIA PLANNING
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -