TY  - BOOK
AU  - Haywood,Roger
TI  - Corporate reputation, the brand & the bottom line: powerful proven communication strategies for maximizing value 
SN  - 0749444088
AV  - HD59 H398C 2005
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - PUBLIC RELATIONS
KW  - CORPORATE IMAGE
KW  - ORGANIZATIONAL EFFECTIVENESS
N1  - Previous ed. published as: Manage your reputation. London : Kogan Page, c2002; Includes index
ER  -