TY  - BOOK
AU  - Kelly III,Francis J.
AU  - Silverstein,Barry
TI  - The breakaway brand: how great brands stand out 
SN  - 0072262370
AV  - HD69 .B7 K444B
PY  - 2005///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -