Stone, Merlin  1948- <br/><br/>
The definitive guide to direct and interactive marketing :  how to select , reach and retain the right customers / 
Merlin Stone, Alison Bond and Elizabeth Blake 
 - Harlow :  Financial Times/Prentice Hall,  2003 
 - 395 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0273675206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING<br/>INTERACTIVE MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.126  / S766D