TY  - BOOK
AU  - Stone,Merlin
AU  - Bond,Alison
AU  - Blake,Elizabeth
TI  - The definitive guide to direct and interactive marketing: how to select , reach and retain the right customers 
SN  - 0273675206
AV  - HF5415.126 S766D
PY  - 2003///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - DIRECT MARKETING
KW  - INTERACTIVE MARKETING
N1  - Includes index
ER  -