Hulbert, James Mac <br/><br/>
Total integrated marketing :  breaking the bounds of the function / 
James Mac Hulbert, Noel Capon, Nigel F. Piercy 
 - London :  Kogan Page,  2005 
 - 356 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>074944455X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / H842T